The Renewables

Project: The Renewables

Client: Fisher Agency & Apps

Category: Marketing

Title

A cost effective delivery of engaging marketing using Augmented Reality

Scope

How do you reach and share new information to an established audience? Deliver information about renewable energy solutions and cost saving in a unique and captivating way.

Delivery

The award winning Fisher Agency was hired to create an amazing brand called “The Renewables” and they wanted to showcase this message with the traditional media campaign of print and TV, but they were also looking for something new and exciting. The audience conditioned to seeing the same message over and over again, the solution needed to be something that could captivate and engage there audience.

Popar was to take a monthly utility bill that customers already receive on a regular basis and deliver an interactive message. In addition, during school children would see and hear about an exciting, new technology demo using Augmented Reality technology. Excited, they then bring that same message home in an intriguing “show and tell” demonstration, which reinforces the message that renewable energy is cool and fun, like the technology. So they contacted Popar for their easy to use and reliable Augmented Reality technology and award winning animation department in order to share their message of renewable energy on billing statements as well as creating a message of renewable energy on billing statements

as well as creating an exciting, school program. This also allowed the agency and the utility company to deliver this new message in a cost effective manner since only one special graphic would need to be printed onto the already mailed monthly utility bills. Add this along with a call to action and you have a very unique way to deliver a message using Augmented Reality that people will listen to and that kids will love.

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Scope

Delivery

Popar Custom Services

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