Project: PlayAR Games
Client: AR Applications, LLC.
Category: White Label Brand
Title
Rebrand and repackage Popar’s current line of products to use alongside an Augmented Reality application.
Scope
PlayAR Games is a world-wide conglomerate that has a very successful and proven mall kiosk business model. They are one of largest in the world that serves countless customers in various closed retail spaces found throughout the world. They are known for there for their variety of unique products and for creating a more enjoyable and personal shopping experience that focuses on 1 on 1 customer relations. The mall kiosk business model provides consumers with specialty goods that can’t be found anywhere else in the world. PlayAR Games came to us looking for a new unique product. They wanted to create a white label brand of several Popar products. This would allow the products to get into the hands of consumers around the world reaching a whole new demographic, while at the same time not hurting the Popar brand.
Delivery
Popar repackaged 9 of our existing products: the Safari, Sea life, and Dinosaur Books; the Human Anatomy and Solar System Wall Charts; and the Princess, Construction, and Football Puzzles. All the physical products and their corresponding digital applications were repackaged and re-launched as a white label brand for PlayAR Games.
