KIA Motors

Project: Augmented Reality Basketball Game

Client: KIA Motors

Category: Marketing and Lead Generation

Title

To drive sales and location based leads using an augmented reality game at NBA events

Showcase a video of someone playing the game using various high-profile logos such as: KIA Motors, Phoenix Suns, and the NBA logo. The video could be shot in front of the Phoenix Suns arena; from the stands; or from the KIA dealership. The video could make use of basketball stock footage, a KIA vehicle, the KIA postcard, and maybe the US Airways Center.

Scope

How does a dealership that sponsors an NBA arena, generate both national and local based leads for their dealerships? While at the same time creating a social media buzz beyond the typical, physical placement of a car or billboards during the play season.

Delivery

The Popar solution was to create a multiplayer, fast-paced, basketball shoot-out mobile game, which could connect players to a national leaderboard: containing high scores and player rankings.

This arcade style, finger-swiping, basketball shooter could only be played at arenas or special marketed locations near the KIA vehicle; at the KIA Motors dealerships; on the postcards; or on the NBA ticket stubs. The game also included physical prizes such as: FREE gas for a year, various discounts, and lots of other prizes for the winners of each competition, which instantly created a demand to download and play the game over and over again. While at the same time social media was buzzing over the game that could be played at the arena. During the gameplay the KIA vehicle and other logos would continually brand the player’s surroundings. The game could be downloaded and played by anyone; however, in order to take part in the competitions players needed to enter their email and location. That data would then become part of the overall marketing strategy and used by the dealerships to get test drives from the corresponding local dealerships.

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Delivery

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