Project: Sud-Budz
Client: Qualbuys, LLC.
Category: Mobile App, Game Development, and Interactive Product Packaging
Title
Integrate collectability and video games into soap, creating a unique offering for added cleanliness
Scope
Qualbuys a manufacturer of innovative products that come to life hired Popar to add value to a unique soap line they were creating called Sud Budz. Inside each soap was a toy and a game to play that was activated in augmented reality.
Delivery
Each SudBudz™ soap product has its own arcade game that we developed and integrated into the product. Playing the games allowed customers to earn coins that they could spend on various types of food, soaps, and medicines that are used in order to nurse an animal back to health. The animals need to be kept happy and healthy until it is ready to be released into the wild. The game incorporates augmented reality technology onto each of the individual collector’s cards adding a more immersive and captivating virtual experience!
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